Soundskool Summer Sprint

Summer Camp Timeline

A real date-line view from May 16 to June 30: each stop shows the date and the work that must happen there.

Communication Front end Training and ops Ads and website Deadline
May16

May 16

Communication And Creative Review

  • Draft/send CEO-style Summer Camp explainer email after assets are ready.
  • Review Rita's carousel text and suggest image/content changes.
  • Finalize parent-facing registration message and staff-facing front-end explanation.
May18

May 18-25

Content Review Window

  • Teacher availability schedules are already done.
  • May 15 school desk meeting is already done.
  • Review ad/carousel content and keep copy aligned across website, email, staff instructions, and the booking front end.
May20

May 20

Front-End Deployment

  • Deploy the Summer Camp front-end system.
  • Prepare the website home section to feature the campaign clearly.
  • Prepare the school desk training flow.
May21

May 21

Front-End Testing

  • Test the deployed front end.
  • Test the parent/student confirmation path with school desk.
  • Confirm paid-family schedule data can move back to backend/admin quickly.
May22

May 22

School Desk Training

  • Gabi leads training for all school desk staff.
  • Train the new front-end registration system.
  • Remove the current MMS-first registration process.
  • Confirm paid-family schedules the same day.
May25

May 25-26

Campaign Launch

  • Launch social media ads.
  • Mirror ads on the website home section and make them sticky/featured.
  • School desk confirms paid-family schedules same day; backend removes paid slots from public availability.
Jun3

June 3

Reminder And Ads Check

  • Send reminder to existing families who have not renewed/confirmed.
  • Highlight the June 15 deadline to keep current availability.
  • Sochiet checks social media ad performance.
Jun8

June 8-14

Deadline Week

  • Send renewal deadline reminder to existing families.
  • Follow up on unresolved confirmations and paid-family MMS updates.
  • Final push before the June 15 deadline weekend.
Jun15

June 15

Final Parent Deadline

  • Send final email and Telegram messages to parents who want to keep availability.
  • Make clear that payment/confirmation secures the Summer Camp schedule.
  • Unconfirmed availability may be released.
Jun16

June 16

Slot Reconciliation

  • Reconcile slots as available on the front end.
  • School desk confirms which families paid/confirmed before the deadline.
  • Verify MMS reflects paid/confirmed families.
Jun20

June 20

Ads Review

  • Sochiet/Rita review ad performance.
  • Decide whether campaigns need to continue or change.
  • Update Summer Camp messaging based on remaining availability.
Jun22

June 22-25

Readiness Check

  • Review bookings after the renewal deadline and ad push.
  • Identify remaining gaps by program, teacher, location, and time.
  • Confirm MMS schedules, paid students, teachers, parent contacts, and front-end availability.
Jun26

June 26-28

Parent Prep And Support

  • Send final parent preparation email with start date, location, teacher, time, and what to bring.
  • Handle late bookings, payment checks, parent questions, and final schedule corrections.
Jun29

June 29-30

Camp Starts

  • Summer Camp starts June 29.
  • Monitor schedule confusion, payment gaps, or missing MMS updates.
  • June 30: review first two days and send internal status update.